Privacy policy

Niagara Equissage LLC (USA) – Privacy Policy

Last updated: January 27, 2026

This Privacy Policy describes how Niagara Equissage LLC (USA) (“Niagara Equissage,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, request information, or make a purchase from our website (the “Site”), or otherwise communicate with us (collectively, the “Services”).

Niagara Equissage USA operates this Site using Shopify, which provides the ecommerce platform and related technology that enables us to deliver the Services.

For purposes of this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, website visitor, or another individual whose personal information we collect.

By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or for other operational reasons. We will post the updated policy on the Site and revise the “Last updated” date as required by applicable law.

Personal Information We Collect

The personal information we collect depends on how you interact with us and the Services. “Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you.

Information We Collect Directly from You

You may provide us with personal information including:

Contact details (name, address, phone number, email)
Order and transaction information (billing address, shipping address, payment confirmation)
Account information (username, password, preferences)
Shopping activity (items viewed, added to cart, or purchased)
Customer support communications and inquiries
Information submitted through forms (e.g. demo requests, brochure requests, newsletter sign-ups)

You may choose not to provide certain information, but this may limit your ability to use some features of the Services.

Information We Collect Automatically (Cookies & Usage Data)

When you visit our Site, we automatically collect certain information about your device and interaction with the Services (“Usage Data”), including:

IP address
Browser and device information
Network connection information
Pages viewed, referring URLs, and interactions

We collect this information using cookies, pixels, and similar technologies. These help us operate, secure, analyze, and improve our Services.

You can manage cookie preferences through your browser settings or our cookie banner, where available.

Information We Collect from Third Parties

We may receive personal information from third parties, including:

Shopify, which hosts our Site and processes transactions
Payment processors, which collect payment details to process orders
Service providers that assist with analytics, marketing, customer support, fulfillment, IT, and communications
Advertising and marketing partners

Any information we receive from third parties is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

We use personal information for the following purposes:

Providing and Improving the Services

Processing payments and fulfilling orders
Managing accounts and customer relationships
Providing customer support
Shipping products and handling returns or exchanges
Personalizing content and user experience

Marketing and Advertising

Sending marketing and promotional communications (email, text, or post)
Showing relevant advertisements on our Site and other websites
Measuring and improving marketing performance

You may opt out of marketing communications at any time using the unsubscribe link in our emails.

Security and Fraud Prevention

Protecting our Services and users
Detecting, preventing, and investigating fraudulent or unlawful activity

Legal and Compliance

Complying with legal obligations
Responding to lawful requests and enforcing our policies

How We Disclose Personal Information

We may disclose personal information:

To Shopify and service providers who perform services on our behalf
To payment processors and fulfillment partners
To marketing and advertising partners, subject to applicable law
To affiliates within our corporate group
In connection with a business transaction (e.g. merger, sale, or restructuring)
When required by law or to protect rights, safety, and security

We do not use or disclose sensitive personal information to infer characteristics about you.

Relationship with Shopify

Our Site is hosted by Shopify, which collects and processes personal information to provide and improve its services. Information submitted through the Services may be shared with Shopify and processed in countries other than where you reside.

Shopify may process certain personal information independently for purposes such as fraud prevention, analytics, and improving its platform. To learn more, please review Shopify’s Consumer Privacy Policy at:
https://privacy.shopify.com

Depending on your location, you may be able to exercise certain rights directly with Shopify via the Shopify Privacy Portal.

Your Privacy Rights (U.S. Residents)

Residents of certain U.S. states, including California, may have rights to:

Know what personal information we collect and how it is used
Request access to or deletion of personal information
Correct inaccurate personal information
Opt out of the sale or sharing of personal information for targeted advertising
Limit the use of sensitive personal information (where applicable)

You may exercise your rights by:

Adjusting cookie preferences via our cookie banner
Using the “Do Not Sell or Share My Personal Information” link (if available)
Contacting us using the details below

We will not discriminate against you for exercising your rights.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under 16 years of age. If you believe a child has provided us with personal information, please contact us so we can delete it.

Security and Data Retention

We use reasonable safeguards to protect personal information, but no system is completely secure. Data retention depends on business, legal, and operational needs.

Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their policies before providing information.

International Transfers

Your personal information may be transferred to and processed in countries outside your place of residence, including the United States. Where required, we rely on recognized legal transfer mechanisms.